Showflat & launch
The Serra Residences showflat and launch dates
The sales gallery is at 11 Bassein Road, right next to the site. The VVIP preview runs from Friday 2 to Tuesday 13 October 2026, VVIP booking is on Thursday 15 October and public booking on Friday 16 October. Viewings are by appointment, and I can arrange yours.
Key dates
- 2–13 OctVVIP preview
View the show units, get the price list and submit your interest with a blank cheque or cashier's order.
- Tue 13 Oct, 12 pmCheque cut-off
The last time to submit your interest for the first booking days.
- To be announcedChecks & e-balloting
Every agency's submissions are checked for errors and duplicates, then a live e-ballot sets the booking order.
- Thu 15 OctVVIP sales booking
Buyers choose their units in ballot order. Timing to be confirmed.
- Fri 16 OctPublic booking
Loyalty, bulk and single bookings. Timing to be confirmed.
- Q4 2030Expected TOP
The Temporary Occupation Permit, with vacant possession by 1 September 2031.
Where is the showflat?
The Serra Residences sales gallery, with both show units, is at 11 Bassein Road, right next to the site at 7 Bassein Road, so you can see the actual site and its surroundings on the same visit.
Viewings are by appointment during the preview. When I confirm your time slot, I'll send you the price list so you can look through it before you arrive.
Open 11 Bassein Road in Google Maps
Getting there: Novena MRT is about 10 minutes' walk away, through Tan Tock Seng Hospital's underground link. See the route.
How booking works
- Visit the showflat and shortlist your units. Before you go, you can look up every unit in the 3D model and compare two side by side.
- Submit your expression of interest through me with a blank cheque or cashier's order, by 12 pm on Tuesday 13 October.
- After the submissions are checked, a live e-ballot sets the order in which buyers pick their units.
- On booking day, choose your unit in ballot order. Bring a first choice and a few back-ups in case it goes before your turn.
Show units you can see
Two layouts are built as show units:
- Type B1A · 2-Bedroom + Study, 710 sqft▶ Virtual tour
- Type D4 · 4-Bedroom Premium + Study (Private Lift), 1,528 sqft▶ Virtual tour

Getting ready for booking day
- Get your loan in-principle approval (IPA) from your bank first, so you know your budget and loan limit.
- Prepare the 5% booking fee. It is paid when the option to purchase is granted, and cannot come from CPF.
- Bring your NRIC or passport, and the details of everyone who will be on the title.
- Shortlist three to five units in order of preference, in case your first choice goes.
- Work out your stamp duties. Buyer's stamp duty applies to everyone; ABSD depends on your citizenship and the homes you already own. Try my stamp duty calculator.
See the full payment schedule, or work out what you'd pay at each stage with my new launch payment calculator.
Not sure what you can afford?
If you're selling an HDB flat or a condo to buy at The Serra, my affordability calculator works out the cash and CPF you'll have after the sale, your maximum loan, and the price range that fits. It takes about five minutes, and I'll send you the full report.
Try the calculatorTalk to Melissa
Get the price list, e-brochure and a showflat appointment
No obligation. I'll send the latest prices and the units still available, book your showflat viewing, and help you shortlist stacks that suit your budget, facing and view before booking day.